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| Mid-America Pro Pack is a newly formed partnership of six St. Louis area "sheltered workshops." Together, the partnership represents a workforce of more than 700 employees who complete packaging, assembly and fulfillment projects. The six organizations that make up Mid-America Pro Pack include Canterbury Enterprises, Universal Sheltered Workshop, Valley Industries, W.A.C. Industries Inc., I.T.E. Inc. and Lafayette Industries, Inc. |
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Challenge Our first challenge was to name and brand the new alliance in a way that would overcome the limitations implied by typical sheltered workshops. Additionally, we were asked to build a web site and promotional materials that could support all 6 companies and yet provide the benefits of a single source packaging company. |
Solutions Mid-America Pro Pack was chosen as the best name to describe the new alliance because of its positive attributes. We then developed a distinctive corporate brand identity, branding value statement, interactive web site (www.mid-americapropack.com), direct mail campaign and an overview brochure. All materials were designed within a system of interlocking colorful geometric shapes that symbolize the packaging industry and how the companies work together. |