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| The Color Group of Sensient Technologies (previously Warner Jenkinson) is the world's leading manufacturer and marketer of synthetic food colors, as well as a leading producer of natural, cosmetic and specialty-ink colors for the food, pharmaceuticals, cosmetic, inkjet and display imaging industries. |
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Challenge The company wanted to promote a unique new food-coloring ingredient that added colorful “flecks” to almost any baked food product, such as muffins, cookies and cakes. |
Solutions We named the new product “Spectra-Flecks™” and branded it with colorful lettering and small bits of color inspired by the actual product. We sent a direct mail package to buyers that included a special tin of sample ingredients, a color chart and invitation to learn more about their food color products. |