Challenge

Already a leading supplier of private label bakery products, Bunge wanted to launch its own branded line of premium cakes.

Our challenge was to name and brand this full line of pre-baked cakes and to provide the marketing support tools to bring these products to market.

Solutions

After exploring hundreds of possibilities, "Baker's Elite" was selected as the new brand name because consumers quickly understood the quality product position. With dozens of products planned, we designed a colorful SingleVoice branding system for a variety of label sizes. The brand features a painting of a baker to unify the product line.

We provided stylish photography of the cakes for sales literature and point-of-sale materials using our in-house photography studio.