Challenge

Each year, Calgon Vestal played a major role in Infection Control Week, a national program aimed at helping health care professionals recognize the important role infection control and prevention play in reducing health care costs and improving patient health. Wehrman & Company’s challenge was to help Calgon Vestal reach more than 3,100 Infection Control Practitioners with educational materials.

Solutions

We developed a direct mail campaign with the theme, “What’s Bugging You?” offering information on a range of topics concerning infection prevention. More than 40 percent of the recipients responded.

Meanwhile, Wehrman & Company developed a series of informative and fun “Germ Tracker” posters, calenders, literature, and a computer screen saver program, all loaded with facts and tips relating to infection control practices and products.