Challenge

Belden CDT Inc. (NYSE:BDC), formed in July 2004 through the merger of Belden Inc. and Cable Design Technologies Corp., wanted to announce, inform and educate employees worldwide about the merger. All materials needed to be translated into 9 languages adding to the merger integration challenge.

Solutions

A program was developed that focused on the unique combinations of the two companies. Large announcement banners were distributed at each location that showed the new logo between other well known, and natural combinations. Thank you cards and small gifts were given to each employee as appreciation for their contribution to the new company. And a quarterly newsletter “Ingenuity” was created to update and educate employees on the merger and developments within the company.

An online company store was created with numerous items branded with the new Belden CDT brand mark.