Challenge

Sherwood-Davis & Geck was formed when Sherwood Medical merged with Davis & Geck and the Quinton dialysis catheter business. With the merger, the new company adopted a new corporate signature, and more importantly, updated its marketing strategy to accommodate an industry trend toward single-source purchasing.

Solutions

We created a SINGLE POINT ADVANTAGE marketing campaign, including a new marketing logo which reminds customers of the advantages of working with Sherwood-Davis & Geck.

We then incorporated the SINGLE POINT ADVANTAGE concept into a branding system which links dozens of product brands to the new company and marketing program. The system clearly identifies and unifies all marketing literature and branding opportunities throughout the company.