Challenge

The Health As Human Capital Foundation (HHCF) was formed as a knowledge resource on the value of employee health as a business asset and investment in corporate success.

Their goal was to reach employers, providers, health plans, and insurers with information about analyzing databases; developing key metrics and measurement tools and discussing the business case for health and productivity.

Solutions

We branded the HHCF with a distinctive mark that implied statistical data. A system was created for unifying their communications materials and graphic standards were created to ensure a professional appearance was maintained. The branding system was applied to email newsletters, PowerPoint presentations and white paper reports.