Challenge

The Benfield Group is a Health Care Consulting firm that provides research, strategic planning and implementation support. Their challenge was to brand a new health and safety program for a national waste removal corporation. The goal was to send a positive attention-getting message out to managers in the field and employees, and to enlist their support of the program.

Solutions

Although the client had a pre-existing program in place, we were able to enhance and extend their program with a brand message “EVERYONE WINS when an injured employee’s return to work is safe and timely.”

This bold and simple message became the unifying theme and graphic art for numerous communications pieces. Information guides and special program stationery were created to draw attention to the program.