Challenge

Our goal for the 1998 report was to explain to shareholders how the company would continue to grow.

Solutions

Our solution was to illustrate that the largest market for growth would come from deeper penetration of the US and European municipal markets. "Under every great city is a great need for Insituform" was the theme we created to show the large market for sewer repair.

At the end of the President's letter, we created a "path" diagram that illustrated the steps the company is taking to ensure profitable growth.