Challenge

Our goal was to communicate how Insituform Technologies was successfully transformed into an integrated company, able to develop, manufacture, engineer, market and install pipeline solutions worldwide. The message that changes within the company were now beginning to work was the theme of the annual report ’s content.

Solutions

Our solution was to show through stories and pictures that the company was on the road to recovery. Photo illustrations featured signs that read “It’s Working!” located within city scenes representing their key markets around the world.

A dynamic layout was created for each photo illustration to draw attention to the pictures, while text messaging was kept simple, to the point and easy-to-read.

A similar format was taken in the preparation of investor presentations for a unified package of investor materials.