Challenge

The often-volatile, global market – especially the economic turmoil in Asia – had an adverse impact on many companies, including Belden. Our challenge was to use the annual report to show Belden's strategy for growth was fundamentally strong and to provide a deeper understanding the market forces that affected the wire industry worldwide.

Solutions

The annual report was built around a report-within-a-report format that included vignettes on individual farmers and local cooperatives, all of whom were investors as well as users of other Harvest States services and programs. In the vignettes, the company's performance, services and other benefits were communicated with photo montages centering on the featured individuals and large displays of key words accompanying the text. Thus, the overall message was conveyed on several levels.