Challenge

At the time of this report, and after experiencing three years of major growth, Applied Digital Solutions wanted to underscore its progress toward becoming a full-service, integrated communications provider. In addition to a corporate name change, we needed to communicate that the company reorganized into separate divisions to become more focused as one company.

Solutions

Our solution was to use conceptual illustrations in the shape of interlocking puzzle pieces to describe more effectively each operating division and how they combined to make the company integrated. These illustrations helped to simplify their complex technologies so that investors could better understand the emphasis of each division. The integration of these businesses into one company was the focus of the President's letter and throughout the supporting text and illustrations.

A unique illustration on the cover quickly brought attention to the industries they served.