Challenge

After experiencing three years of major growth through acquisition, Applied Cellular Technology wanted to underscore its progress toward becoming a full-service, integrated communications provider. In addition to a pending corporate name change, to Applied Digital Solutions, we needed to communicate that the company reorganized into five divisions to become more focused as one company.

Solutions

Our solution was to use conceptual illustrations to describe more effectively each operating division and how they combined to make the company a full-service provider of communications solutions. These illustrations helped to simplify complex technologies so that investors could better understand the emphasis of each division. The integration of these businesses into one company was the focus of the President's letter and throughout the supporting text and illustrations.

A unique illustration on the cover quickly brought attention to both the new and existing company names coming together.