 |
 |
The Egan Group helps new as well as established health care entities capitalize on market trends to create differentiated strategies to provide effective business solutions. Trademark Medical develops and markets unique medical device solutions for caregivers and patients, serving various clinical disciplines from the operating room, critical care unit, physician office and clinic to nursing homes and at-home care. |
|
Challenge This rapidly growing group of businesses needed a professional and coordinated brand identity. Although operating as separate companies, the two firms needed an integrated identity to project a unified business image. |
Solutions We created a simple and bold branding system using a circular design that provided a subtle link between the separate companies. This design approach, combined with consistent typography and color schemes was the foundation of a branding system for future growth. The new brand was used in marketing literature, stationery, signage and web site design. |