Challenge

Daffron wanted to update their marketing and overall brand image because they were launching all a new strategic marketing plan with plans to introduce new software programs.

Their old business identity, marketing tools and web site were largely out-of-date and needed major updates to accommodate the new plan for future growth.

Solutions

We began by creating a new brand mark that retained an emphasis on the letter D. We created a new brand and identity system based on modular cubes to symbolize the integrated software products and services that they specialize in.

We created a color system using interlocking squares that was used to link everything from stationery, PowerPoint, proposals, web site design and software screen pages. The system was then extended to individual product branding to reinforce a singular brand image.