Challenge

As Premier Manufacturing grew into expanded Asia Pacific transactions, a corporate restructuring necessitated a name change and the need for a unified corporate branding program. On a corporate level, business customers and the financial community needed to better understand the related companies were linked under one corporate umbrella.

The brand identities of Mark One Sales & Marketing and that of Wildhorse Distributing needed to have separate but complimentary identities for competitive marketing reasons.

Solutions

To facilitate a “SingleVoice” brand identity, we created a common logomark to be used by all companies. The branding system included a consistent typographic style and color system to further unify the family of companies. The company names were emphasized over the logomark because of their strong marketing equity.

As the company moved into new corporate headquarters, we implemented new stationery, signage and marketing tools.