Challenge

When Criti-Klenz^® was launched, Wehrman & Company was challenged with developing a packaging system that would link a complete family of products together under one umbrella brand identity.

Solutions

We used a background photograph of surgical instruments and a graphic grid of color bars to give the product impact, and to streamline name, description, and reorder information. This branding system was integrated into related labeling, marketing literature, and trade ads to unify promotion of the products. We are currently advising STERIS on an overall program to harmonize product labeling.