Challenge

The challenge was to increase visibility in the grocery cases and bring attention to the line of individually packaged cake slices in a variety of flavors. Our objective was to show store buyers how the new products could be displayed.

Solutions

First we designed two concept solutions and prepared prototype mockups of packaging and POS materials for testing.

After enough product mockups were prepared to fill a grocery store display case, we set up the POS materials and displayed the products as they would appear in a real store. The displays were photographed and used in presentations to store buyers in order to more realistically show how the new products would appear.

Shelf strips, counter cards and colorful labeling all integrated to draw attention to the new line of products.