Challenge

Wehrman & Company's challenge was to design a corporate branding system which emphasized the company's flagship Insituform® brand, while allowing for corporate name variations for licensees conducting business in the U.S. and abroad.

Solutions

Insituform's corporate signature contains several parts:
(1) A brand mark symbolizing the company's multiple pipeline solutions.
(2) The corporate brand name--Insituform®--emphasized in bold.
(3) A second line of text for use as a variable identification area. It is screened back and positioned to maintain emphasis on the brand name.

In addition to the corporate identity, we created an integrated marketing communications system with guidelines for creating consistent and effective marketing materials.