Challenge

The company wanted to promote its complete line of frozen bakery products to grocery and bakery buyers nationwide. Products included frozen ready-to-bake muffins, cakes, sliced loaf cakes and Gourmet Snack Cakes.

Solutions

We branded the complete product line under the umbrella “Baker’s Elite” name to emphasize the quality of these products to store buyers. Leveraging our existing advertising and marketing photography, we designed a highly organized site that featured strong product branding and beautiful images. Each section offered downloads of marketing and advertising literature.

The web site was designed to compliment the existing corporate web site by integrating consistent corporate branding and navigation structure into this special frozen foods area.