Challenge

This software customer wanted to reach the home sewing enthusiast with the latest auto-digitizing software used with home embroidery sewing machines. The challenge was to make the software friendly, fun and easy-to-use.

Solutions

We designed a web site based on three main topics—see what the software can do, learn what it can do, and take advantage of the support offered by the company.

We used colorful, detailed pictures showing actual embroidery examples and step-by-step instructions on how to use the product.