Challenge

During the nearly 15-year history, the Company has grown mainly by acquiring companies or specific products from leaders in various procedural niches within obstetrics and genecology.

This growth created a confusing array of brand names and a need to clarify the value of the CooperSurgical name through a corporate branding program that included their web site.

Solutions

We began by updating the existing CooperSurgical brand by making minor adjustments to give the brand a more contemporary look. Then, a system was created to integrate all of the many product brands into a similar look and feel. A fine art painting of a woman, that has become synonymous with the Company name over many years, unifies all of the parts of the branding system.

The web site is designed within the new graphic system and features a wide variety of images of women. The message delivered is that CooperSurgical creates and markets products that improve the quality of health care delivery to women.