Challenge

Our challenge was to create a new website for the Simplicity^® brand of vacuums. Consumers wanted to know what to look for in a machine and the ability to compare features before investing in a quality machine.

Solutions

Our solution was to design a site that made comparing machines easy. We photographed the machines to enhance the features and kept the layout simple, informative and easy to read. Pop-up photos showed details of each machine and a chart made it easy to compare features.

We promoted the brand message “The best vacuums on the surfaces of the earth” with animations and a consistent use of the Simplicity brand.

www.simplicityvac.com