Challenge

This company wanted to put a complete catalog and online store on the web that could list product information for a variety of buyers and users of specialty medical products including physicians, nurses, allied medical personnel, as well as patients.

Solutions

We organized hundreds of products into a highly efficient web site that addressed two audiences – patients and medical professionals. Personal use items can be purchased online and a more complete product catalog with ordering information was built for medical professionals to reference.

The site uses strong branding and a design system of tabbed categories for simple navigation. The home page has a changing area for featured products and animated product pictures cycle through many of their product offerings.