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| The Color Group of Sensient Technologies (previously Warner Jenkinson) is the world's leading manufacturer and marketer of synthetic food colors, as well as a leading producer of natural, cosmetic and specialty-ink colors for the food, pharmaceuticals, cosmetic, inkjet and display imaging industries. |
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Challenge This color company needed to reach food and pharmaceutical research professionals with technical and marketing information about their many color products and services. |
Solutions Before their name change, we designed a database driven web site that would deliver technical information on every color ingredient offered. The site was highly organized by product and industry use and included a powerful search capability for finding technical information quickly. The site featured colorful photography leveraged from our years of marketing and advertising materials. |