Insituform
Technologies, Inc. is a worldwide provider of products and services
for rehabilitating sewers, water and industrial pipes without digging
and disruption.
This company
repairs underground sewers and pipes without digging up the streets
and without the disruption of commerce and traffic in municipal
areas. Our challenge was to illustrate the inversion process of
lining a pipe with a flexible tube which is then cured in place,
forming a new "pipe within a pipe."
We created this
animation to illustrate the process of repairing a pipe from the inside
using the inversion process. Although the process is not new, many
people still find the inversion process difficult to visualize and
animating the process provided a clear demonstration of the various
steps.
The animation is used on the Insituform® web site and and
as a demonstration tool in training presentations, trade shows and
investor presentations. The graphics were also used in printed brochures
that directed readers to the web for more information and an animated
version.
Wehrman & Company, Inc. is a St. Louis marketing communications and design firm providing marketing campaigns, branding programs, financial communications and web site design services.
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