When Labfire was incorporated in 2001 by Ian Wehrman and Cory McIlroy, they realized the importance of both corporate branding and product branding. Our first challenge was designing an integrated branding system to link their products to their corporate name in a way that would be noticed, remembered and easily understood.

Because their clients also include marketing and advertising firms, a strong design attitude was needed to communicate their understanding of the industry's wants and needs.

Adhering to classic design standards of typeface and color, we created a simple brand mark that included both logotype and a symbolic flame icon. Using limited colors and type weights, we extended the system to create matching brands for their software tools Firefly and FireEngine.

In addition to creating business stationery, our design teams worked closely with Labfire to design their web site http://labfire.com/ with a clean, design attitude that was fast loading, minimal in graphics and strong in brand messaging.