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	The 2002-2003 Season Preview. For information on the special benefits of subscribing, contact The Rep Box Office at 314-968-4925 or visit them on the web at www.repstl.org.

The Repertory Theatre of St. Louis, now in its 36st season, is one of the most highly acclaimed regional theatres in the country, serving more than 200,000 people with more than 440 performances in a season.

Through its Mainstage, Studio Theatre, Imaginary Theatre Company, and Lab Project productions, the Rep presents more live performances than any other arts organization in St. Louis. Each season, the Rep challenges Wehrman & Company to build an integrated marketing campaign for its diverse stage productions using direct mail, advertising, individual show programs, and informational literature.

We began, as always, by creating a theme for the 2002-03 season. We then designed colorful graphic identities for the program cover as well as each of the plays to be presented during the season.

Focus group research showed that most new subscribers had been introduced to The Rep by a friend. Based on these findings, we incorporated the play identities into a "SingleVoice Marketing®" campaign built around a theme, "It's too exciting not to share!" Direct mail brochures, show programs and show graphics are all designed to encourage referrals to The Rep, subtly assuring patrons that plenty of season ticket packages and good seats are available.

“Wehrman has been successfully bringing the ideas of The Repertory Theatre of
St. Louis to graphic and design reality for many seasons. It takes a design firm that can listen, understand and guide to make all our complicated needs work. We are very fortunate to have a great connection with Wehrman and Company.”
Steven Woolf, Artistic Director

Wehrman & Company, Inc. is a St. Louis marketing communications and
design firm providing marketing campaigns, branding programs, financial
communications and web site design services.