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Insituform Technologies, Inc. is a worldwide provider of products and services for rehabilitating sewers, water and industrial pipes without digging and disruption.

Insituform needed to correct a misperception that customers felt its product was always more expensive than conventional dig and replace.

In one ad we made a bold and clear statement that corrected the price misperception and discussed why Insituform was a better value. The photograph illustrates the contrast between conventional digging and Insituform's non-disruptive process of rehabilitating sewers.
A second ad leveraged the competitive advantages of Insituform over its competition by emphasizing the numbers behind several important qualifications.

Wehrman & Company, Inc. is a St. Louis marketing communications and
design firm providing marketing campaigns, branding programs, financial
communications and web site design services.