Wehrman & Company Quick Looks -- Trade Shows

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Insituform Technologies, Inc. is a pipeline rehabilitation company, serving municipal sewer, industrial, natural gas, and drinking water markets throughout the world.

Wehrman & Company's challenge was to design a modular trade show exhibit which could be adapted both for large trade shows and small space displays. The exhibit needed to stand out from the enormous visual competition, attract and educate visitors, while communicating messages consistent with Insituform's marketing and advertising.

The resulting exhibit includes several modules, each providing a different level and kind of information. On the perimeter of the exhibit, close-up customer portraits serve as attention-getting beacons, with customer value statements which are visible from great distances. To draw visitors in, a tower covered with photo murals rises at the center of the exhibit. It supports a high circular counter with hands-on product displays, where detailed product information is available and relaxed customer conversation encouraged. The tower completes the corporate message. It is surrounded by sculptural displays that represent key markets and products. It also makes the corporate logo visable from all angles of the exhibit hall.

Wehrman & Company, Inc. is a St. Louis marketing communications and
design firm providing marketing campaigns, branding programs, financial
communications and web site design services.