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Now a part of STERIS Corporation,
Calgon Vestal is a leading
manufacturer of surgical instrument
decontamination products, healthcare
personnel handwashes, surgical
scrubs, and hard surface
disinfectants.
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Each year, Calgon Vestal played
a major role in Infection Control
Week, a national program aimed
at helping healthcare
professionals recognize the
important role infection control and
prevention play in reducing healthcare
costs and improving patient
health. Wehrman & Company's
challenge was to help Calgon
Vestal reach more than 3,100
infection control practitioners with
educational materials. In
particular, Calgon Vestal needed
tools which could provide a daily
reminder of the difference proper
handwashing makes in stopping
the spread of infection.
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As part of our "What's Bugging
You?" campaign, we provided a
computer screen saver program
which gives infection control
practitioners facts and tips relating
to infection control practices and
products. The screen saver
program features a changing array
of messages and graphics which
were adapted from other parts of
the print and direct mail campaign.
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Wehrman & Company, Inc. is a St. Louis marketing communications and design firm providing marketing campaigns, branding programs, financial communications and web site design services.
Copyright © 1999-2002 | SingleVoice Marketing® is a registered trademark of Wehrman & Company, Inc., St. Louis, MO USA | tel. 314.962.7953 | legal info
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