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Hy-5® is a low-sodium, non-carbonated, "thirst quenching" sport drink produced and marketed by Grey Eagle Enterprises.

Most sports drinks are colored liquids. Hy-5 differentiates itself by being a clear beverage available in six flavors. Our challenge was to design a high visibility label that would help Hy-5 stand out on store shelves in the highly competitive sport drink category.

We developed a bold, action brand mark to identify the product and its five important ingredients features. Each product has a dark blue-black background, with its flavor identified by bright hot "fingers of color." Sport cap tops are blue and red to reinforce the distinctive product color scheme.

Wehrman & Company, Inc. is a St. Louis marketing communications and
design firm providing marketing campaigns, branding programs, financial
communications and web site design services.

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Wehrman & Company, Inc., St. Louis, MO USA | tel. 314.962.7953 | legal info