Wehrman & Company Quick Looks -- Product Branding

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MERCI® is non-carbonated, sodium-free, natural spring water bottled and marketed by MERCI Spring Water, Inc. of St. Louis, Mo.

MERCI's products are marketed in cans, liters and sport bottles in retail outlets, as well as in five-gallon dispensers for home or office. MERCI was faced with intense competition in the crowded market of natural bottled waters. Our challenge was to build name recognition with a label that would stand out on store shelves and in other applications.

We developed a clean, elegant design using cool turquoise colors as a background for the bold, white letters of the brand name. The Eifel Tower is the symbolic mark that gives the product a European image. The distinctive brand image is extended throughout packaging, truck signage and promotional items.

Wehrman & Company, Inc. is a St. Louis marketing communications and
design firm providing marketing campaigns, branding programs, financial
communications and web site design services.