Wehrman & Company Quick Looks -- Advertising

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Insituform Technologies, Inc. is a worldwide provider of products and services for rehabilitating sewers, water and industrial pipes without digging and disruption.

These ads were designed to reach industry buyers, engineers and specifiers of pipe rehabilitation projects. Both industrial and municipal buyers were targeted in separate ad campaigns.
Our challenge was to differentiate our brand leader from a growing list of less qualified competitors.

In each trade magazine ad, we featured a "buyer" and headlines that identified his primary buying criteria. Our ads answered the key issues by describing Insituform as the best source for value solutions to the buyer's specific pipe rehabilitation needs.
Strong eye contact portraits provided "stopping power" in trade journals and easy-to-read copy focused on the value issues most important to the customer.

Wehrman & Company, Inc. is a St. Louis marketing communications and
design firm providing marketing campaigns, branding programs, financial
communications and web site design services.