Wehrman & Company Quick Looks -- Marketing Literature

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Warner-Jenkinson is the world's leading color producer for food, beverage and confection products. It is also supplies color for cosmetics, pharmaceuticals and personal care products.
It serves customers around the world with production facilities across the U.S.A., in Canada, England and the Netherlands.

The challenge is to constantly differentiate Warner-Jenkinson from the competition and position the company as the leader in the color industry. Warner-Jenkinson requires extremely colorful sales literature to promote its products and services. Wehrman & Company developed a SingleVoice Marketing system that unified all marketing literature and ads under a controlled spectrum of color.

We created a graphic design system to unify all marketing literature and to build stronger brand awareness. A simple, but elegant, full-color spectrum is always used as a band across the top of every piece of literature. This color band emphasizes the corporate brand name at the top of every piece.
The color spectrum links the corporate name with a variety of products and across a variety of industries. Whenever possible, the main image is a full bleed color photo that dramatizes the product line being featured.

Wehrman & Company, Inc. is a St. Louis marketing communications and
design firm providing marketing campaigns, branding programs, financial
communications and web site design services.