Wehrman & Company Quick Looks -- Corporate Identity

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Sherwood-Davis & Geck is a medical device manufacturer, serving the global healthcare industry with more than 5,000 surgical, critical care and continuing care products.

Sherwood-Davis & Geck was formed when Sherwood Medical merged with Davis & Geck and the Quinton dialysis catheter business. With the merger, the new company adopted a new corporate signature, and more importantly, updated its marketing strategy to accommodate an industry trend toward single-source purchasing.
Wehrman & Company's challenge was to develop a marketing communications program to launch this new business strategy and extend the new corporate identity into every application.

We created a SINGLE POINT ADVANTAGE marketing campaign, including a new marketing logo which reminds customers of the advantages of working with Sherwood-Davis & Geck.
We then incorporated the SINGLE POINT ADVANTAGE concept into a branding system which links dozens of product brands to the new company and marketing program. The system clearly identifies and unifies all marketing literature and branding opportunities throughout the company.

Wehrman & Company, Inc. is a St. Louis marketing communications and
design firm providing marketing campaigns, branding programs, financial
communications and web site design services.