Wehrman & Company Quick Looks -- Corporate Identity

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Insituform Technologies, Inc. is a pipeline rehabilitation company which serves municipal sewer, industrial, natural gas, and drinking water markets throughout the world.

Wehrman & Company's challenge was to design a corporate branding system which emphasized the company's flagship Insituform® brand, while allowing for corporate name variations for licensees conducting business in the U.S. and abroad.

Insituform's corporate signature contains several parts:
(1) A brand mark symbolizing the company's multiple pipeline solutions.
(2) The corporate brand name--Insituform®--emphasized in bold.
(3) A second line of text for use as a variable identification area. It is screened back and positioned to maintain emphasis on the brand name.
In addition to the corporate identity, we created an integrated marketing communications system with guidelines for creating consistent and effective marketing materials.

Wehrman & Company, Inc. is a St. Louis marketing communications and
design firm providing marketing campaigns, branding programs, financial
communications and web site design services.