Wehrman & Company Quick Looks -- Corporate Identity

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Founded in 1880, the Saint Louis Symphony Orchestra is the country's second oldest symphony orchestra. Its Grammy Award-winning, critically acclaimed work is known and appreciated by audiences throughout the world.

The Saint Louis Symphony is more than its name implies. The world-renowned orchestra is the flagship of a growing umbrella organization that includes Youth Orchestras, a Community Music School, a Volunteer Association, and a Community Outreach program. Our challenge was to create a new identity for the Symphony which communicated its growth and linked it to its various franchises.

Wehrman & Company created a wordmark that accommodates the six different components that make up the Saint Louis Symphony. The primary element is hand-crafted script lettering, white-reversed from a rectangle color-coded by organization. The artistic script is juxtaposed with distinctive typography that identifies each organization under the Symphony's umbrella. The solution gives all member organizations a strong association with the Saint Louis Symphony.

Wehrman & Company, Inc. is a St. Louis marketing communications and
design firm providing marketing campaigns, branding programs, financial
communications and web site design services.