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Mid-America Pro Pack Web Site, Brochure, Direct Mail

Mid-America Pro Pack is a newly formed partnership of six St. Louis area "sheltered workshops." Together, the partnership represents a workforce of more than 700 employees who complete packaging, assembly and fulfillment projects. The six organizations that make up Mid-America Pro Pack include Canterbury Enterprises, Universal Sheltered Workshop, Valley Industries, W.A.C. Industries Inc., I.T.E. Inc. and Lafayette Industries, Inc.

Our first challenge was to name and brand the new alliance in a way that would overcome the limitations implied by typical sheltered workshops. Additionally, we were asked to build a web site and promotional materials that could support all 6 companies and yet provide the benefits of a single source packaging company.

Mid-America Pro Pack was chosen as the best name to describe the new alliance because of its positive attributes. We then developed a distinctive corporate brand identity, branding value statement, interactive web site (www.mid-americapropack.com), direct mail campaign and an overview brochure. All materials were designed within a system of interlocking colorful geometric shapes that symbolize the packaging industry and how the companies work together.

Wehrman & Company, Inc. is a St. Louis marketing communications and
design firm providing marketing campaigns, branding programs, financial
communications and web site design services.