Corporations are competing in a world inundated with a barrage of confusing messages, all screaming louder than the next for someone's attention. The corporations that maintain a consistent identity gradually build understanding and trust. Customers expect that trust to be consistently apparent.

SingleVoice Marketing® takes this process further by providing innovative ways to communicate various messages with continuity and consistency. We understand the very real need for individual product lines or divisions to express themselves and "be different." It is precisely this urge that can fracture a company's unified marketing strategy.

Who benefits from SingleVoice?

All aspects of an organization realize benefits including the sales force, market or brand managers and executive management. Here's a quick outline of benefits SingleVoice Marketing® can deliver to various parts of your company.

Sales force:

• Differentiates products from competition
• Communicates product benefits clearly
• Strengthens product/brand equity
• Highlights your company's unique selling advantage

Market/brand managers:

• Helps you spend marketing dollars more efficiently
• Helps you communicate essential messages effectively and consistently
• Helps ensure success of your marketing plan
• Builds brand loyalty and equity
• Controls the need to "be different with every piece"
• Builds a unified marketing program

Executive management:

• Creates a quality control mechanism for all communications
• Improves communication with business and financial communities
• Provides a link between multiple divisions, products and services
• Controls consistency and accuracy of market position
• Emphasizes corporate identity

Who Needs SingleVoice? Virtually every company, large or small, benefits from the marketing consistency that SingleVoice provides. There are, however, certain situations where the need is especially evident, including organizations or companies that:

• Have multiple divisions or subsidiaries, (each creating communications independently of one another)
• Are involved in a merger, restructuring or new corporate identity
• Have growing internet exposure
• Want to reposition an existing product or service
• Are preparing to launch a new product or service
• Need to differentiate their product from the competition
• Produce most materials in-house

For more information:

• SVM FAQs
• SVM Why
• SVM Steps
• SVM FYI