Using a simple system, key marketing messages are integrated into every marketing medium to build a powerful corporate brand identity.

A continuous goal of successful corporations is to find a better way to market their products and services. Companies that use SingleVoice Marketing are finding long-term benefits from this surprisingly simple approach. SingleVoice Marketing helps companies identify and integrate key messages throughout all of their marketing mix.

We link your print advertising with internet advertising; we link trade show exposure with literature; any opportunity to communicate is integrated into the solution.

The initial program combines strategic planning and research with broad-based corporate design solutions to create consistent messages aimed at a company's target market. Most important, it streamlines your marketing communications, eliminating marketing waste and allowing every aspect of your company to speak in one, consistent voice to customers, shareholders, suppliers or employees.

The marketing communications systems we have developed and implemented have proven successful for both small companies and those with national or international scope.

Wehrman & Company developed SingleVoice Marketing as an alternative to the "shotgun" approach of creating awareness and marketing products. Several guiding principles form the basis of an effective SingleVoice solution:

• a specific, well defined mission
• a clear, marketing message
• a consistent, systematized approach
• memorable, innovative solutions
• rapid delivery of essential information

SingleVoice Streamlines Your Marketing Efforts SingleVoice ensures you can respond to your market's ever-changing demands and maximize opportunities before valuable time, money and resources are wasted. A SingleVoice marketing program:

• Helps you establish or refine your corporate or brand positioning statement
• Links marketing messages to your corporate or brand identity
• Controls consistency and perception of your marketing position
• Differentiates your products and services
• Systematizes the process of producing individual marketing pieces
• Controls the need to always be new and different

SingleVoice gives you the competitive edge

SingleVoice can help you address many of the challenges organizations face in today's competitive market including:

• Rising marketing and advertising costs
• Management pressure to improve its "bottomline"
• Corporate merger confusion or opportunities
• Global expansion and competition
• Changing market trends

SingleVoice solutions have direct application to:

• Corporate or brand identity programs
• New product introductions
• Financial communications
• Marketing literature
• Trade show and sales presentation materials
• Corporate or brand advertising
• Internet and multimedia marketing programs

For more information:

• SVM FAQs
• SVM Why
• SVM Steps
• SVM FYI