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| The Color Group of Sensient Technologies (previously Warner Jenkinson) is the world's leading manufacturer and marketer of synthetic food colors, as well as a leading producer of natural, cosmetic and specialty-ink colors for the food, pharmaceuticals, cosmetic, inkjet and display imaging industries. |
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Challenge When the company prepared to launch its first web site, they wanted an animated splash page to show off their recently designed corporate brand. |
Solutions We animated their brand mark ( a colorful spectrum of rings) to emulate ripples of color, similar to ripples in a lake. This color interpretation of their brand was designed to run only once before entering the site. |